Get The Exact Personal Branding Playbook That Generated $6M+ (Without The $20K Mastermind Price Tag)
Two 6 & 7 Figure CEOs are revealing the 11 tactics they use to build profitable personal brands in under 20 hours per week.
INTRODUCING: THE MILLION DOLLAR PLAYBOOK 2.0
The Exact 11-Tactic System Two Women Used To Build 6 & 7 Figure Personal Brands While Working Less Than 20 Hours Per Week
This isn't theory. This isn't inspiration.
This is the actual playbook we used to:
✅ Generate $6 Million in revenue (Xtina) and multiple six figures (Sarah) through personal branding
✅ Build businesses that fund luxury lifestyles—poolside offices, beach vacations, dream homes—without financial dependency on anyone
✅ Create freedom to work Monday-Friday, 10am-4pm (with Thursdays completely OFF)
✅ Attract premium clients who love OUR energy and pay premium prices
✅ Use AI to cut content creation time by 20+ hours per week while maintaining authentic voice
✅ Navigate divorce, breakups, and personal crises without our income disappearing
We're teaching you exactly how we did it. No fluff. No filler. Just the 11 tactics that work.
SECURE YOUR SPOT FOR $11 - LIMITED TIMEHERE'S THE PROBLEM WITH MOST "BUILD YOUR BRAND" ADVICE...
It's built for men. By men. And it assumes you have nothing else going on in your life.
You've tried the strategies. You've bought the courses. You've followed the "gurus."
And maybe you got some results... but at what cost?
The Hustle Culture Trap:
❌ Post 3x a day, every day (Who has time for that when you have a real life?)
❌ Show up on video constantly (Even when you're exhausted, unmotivated, or going through something hard)
❌ Be "always on" to stay relevant (Because if you pause, the algorithm forgets you exist)
❌ Choose between being authentic or being successful (Be yourself and stay broke, or fake it and make money?)
❌ Trade time for money forever (More clients = more hours = no freedom)
The "Inspiration P*rn" Problem:
You've sat through masterclasses that made you FEEL amazing... and then left you with zero idea what to actually DO.
Vague advice like "just be authentic" and "trust the process" that sounds great but doesn't pay your bills.
Success stories from people with massive audiences, huge teams, or financial safety nets—meanwhile you're starting from scratch.
The Real Issue:
Most business advice was designed for people who don't have your life.
You're not a 24-year-old with unlimited time and energy.
You're not trying to become an influencer.
You're a woman with responsibilities, relationships, and a real desire for FREEDOM—not just follower counts.
You need a personal brand that generates income WITHOUT demanding every ounce of your time, energy, and soul.
SECURE YOUR SPOT FOR $11 - LIMITED TIMEHERE'S WHAT YOU'LL LEARN IN THE 11-POINT PLAYBOOK
DAY 1: Personal Brand Magnetism
Tactic #1: The "Only Logical Choice" Positioning Framework - How to position yourself so clients see you as the ONLY option in your category (even if you have competitors with bigger audiences)
Tactic #2: The Micro-Audience Strategy - Why Xtina generated $6M with less than 10K followers—and how you can do the same
Tactic #3: "YOU-Based" Content That Converts - The exact content formula that turns followers into buyers without constant posting or hustle
Tactic #4: The Premium Pricing Mindset - How to confidently charge what you're worth and attract clients who pay gladly
Tactic #5: Cross-Industry Personal Branding - How to apply these strategies whether you're in real estate, finance, coaching, healthcare, design, or any other field
Day 2: Effortless Scaling with AI
Tactic #6: The Voice Amplification System - How to program AI with YOUR magic so your content sounds like you, not a bot
Tactic #7: The 20-Hour Weekly Time Save - Specific AI workflows that handle repetitive tasks while you focus on high-value activities
Tactic #8: Authentic AI Content Creation - How to use AI for captions, emails, and content without losing your personality or connection with your audience
Tactic #9: The Client Attraction Automation - AI systems that nurture leads and move them toward purchase—while you sleep
Day 3: Relationship Building & Emotional Mastery
Tactic #10: Instant Trust & Desire To Purchase - The communication techniques that create immediate connection and make people want to buy from you
Tactic #11: Showing Up Vulnerably (Even When Life Is Hard) - How to handle emotional friction, navigate personal challenges, and keep showing up without burning out or faking it
WHAT YOU'LL WALK AWAY WITH
Tangible Business Results:
A clear positioning strategy that makes you the obvious choice in your market
A content system that attracts clients without requiring you to post 3x daily
AI workflows that save you 20+ hours per week (so you can actually have a life
Pricing confidence to charge premium rates and attract clients who happily pay them
Systems that generate income even during hard personal seasons
Emotional & Lifestyle Transformations:
Freedom: Build a business that serves your life instead of consuming it
Options: Create financial independence so you're never dependent on anyone
Softness: Stop choosing between success and authenticity - embody both
Community: Find your people who actually GET what you're building
Security: Build something no one can ever take away from you (not an ex, not an employer, not the economy)
WHY PERSONAL BRANDING MATTERS NOW MORE THAN EVER
In a world where AI is automating generic services, your personal story is your competitive advantage.
Whether you're in:
- Coaching (standing out in a saturated market)
- Real Estate (becoming the agent everyone wants to work with)
- Healthcare (attracting ideal patients who value your approach)
- Finance (building trust in an industry that desperately needs it)
- Corporate Leadership (positioning yourself for opportunities and influence)
Your personal brand is no longer optional. It's the new professional requirement.
And the good news? You already have everything you need. Your story. Your experience. Your perspective.
We're just showing you how to package it, position it, and profit from it.
THIS IS FOR YOU IF:
✅ You're a woman over 30 with life experience ready to leverage your wisdom
✅ You're tired of choosing between being powerful or soft (you want both)
✅ You're building something no one can take away from you
✅ You're ready to self-fund your soft life through a personal brand that reflects your true value
✅ You're seeking security, planning an exit strategy, or craving freedom to design life on your terms
✅ You refuse to sacrifice your authenticity, your family time, or your joy to make money
THIS IS NOT FOR YOU IF:
❌ You're looking for a magic pill that requires zero effort
❌ You want someone to do the work for you instead of learning how to do it yourself
❌ You're not willing to show up authentically (even when it feels vulnerable)
❌ You're chasing follower counts instead of actual income and freedom
❌ You need everything to be perfect before you take action
PROOF THIS ACTUALLY WORKS
Only 7% of businesses ever crack 7 figures.
We're in that 7%. And we're showing you exactly how we got here.
Xtina's Results:
- $6 Million in total revenue from personal branding
- $150K generated in 14 days during a personal crisis
- Consistent $100K+ launches with less than 10K followers
- Built while working 4 days per week and prioritizing her daughters
Sarah's Results:
- Went from beginner to multiple six figures in under 2 years
- Now building toward $500K year
- Co-hosting high-ticket masterminds alongside industry leaders
- Created freedom-based business as a mom without burnout
Our Clients' Results:
- Kristina: First $1 million revenue year after joining our mastermind
- Marlene: Built a $250K brand while masterminding with us
- Erica: First $10K month implementing what she learned
- Multiple clients hitting consistent $10K-$50K months through personal branding
WHY WE'RE OFFERING THIS FOR $11
Here's the truth:
We could easily charge $222-$2,500 for this training (that's what other industry leaders charge for strategy summits like this).
But once a year, we do something different.
This is our annual gift to the women's business community.
We're dropping wildly valuable content at a fraction of the price because we remember what it was like to be:
- The "weird one" with big goals nobody understood
- Building solo without a roadmap
- Investing in programs that overpromised and underdelivered
- Wondering if it was even possible to succeed without sacrificing everything
We want to make this accessible.
So for $11.11 you get the actual playbook we used to build multi-million dollar brands.
No fluff. No filler. Just the 11 tactics that work.
HERE'S EXACTLY WHAT YOU GET
MILLION DOLLAR PLAYBOOK 2.0
Investment: $11 (Valued at $222+)
✅ LIVE Training Sessions running the week of Thanksgiving with Xtina + Sarah
✅ 11 Proven Tactics broken down step-by-step across personal brand positioning, AI strategy, and relationship building
✅ Real-Time Implementation Guidance so you know exactly what to do after each session
✅ 30 Days of Replay Access so you can rewatch, take notes and go deeper.
✅ Access to a community of ambitious women building personal brands across different industries
⏰ URGENT: THIS OFFER EXPIRES SOON ⏰
Why The Urgency Is Real:
✅ This training runs LIVE the week of Thanksgiving (Nov 24 - 26, 2025) - if you miss it, you're waiting until next year
✅ This is a ONCE-A-YEAR offer—we literally only do this once a year
Over 800 women grabbed this last year. Don't be the one who waits and regrets it.
SECURE YOUR SPOT NOW ⇣
Frequently Asked Questions | FAQs
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MEET YOUR EXPERTS
XTINA HARMSWORTH
Celebrity Stylist Turned $6M Personal Brand Expert
Xtina built a $6 Million personal brand empire with less than 10K followers proving you don't need a massive audience to generate massive income.
Her Background:
- Former celebrity makeup artist who styled 75+ A-list clients (Elon Musk, Brené Brown, Esther Perel, and more)
- Built a $1M cosmetics brand using early social media
- Pivoted to coaching in 2019 and hit her first $100K launch while pregnant
- Scaled to consistent $1M+ years while working 4 days per week
- Recently generated $150K in 14 days during one of the hardest personal months of her year
What She'll Teach You: How to position yourself as the ONLY logical choice in your market, attract clients who love your energy, and build a personal brand that works across ANY industry—coaching, real estate, finance, healthcare, design, and more.
SARAH LABRECQUE
AI Strategist & Multi-6-Figure Business Owner
Sarah went from complete beginner to multiple six figures in under 2 years—and she did it by combining authentic personal branding with strategic AI implementation.
Her Background:
- Had a literal breakdown in an Uber on the way to her first high-level mastermind (before she'd even hit six figures)
- Followed her intuition anyway and invested in herself
- Hit six figures within a year of that decision
- Now building toward a $500K year while co-hosting THE HIVE mastermind with Xtina
- Helps women leverage AI to amplify their voice WITHOUT sounding like a robot
What She'll Teach You: How to use AI to save 20+ hours per week on content creation, client communication, and business systems—while maintaining your authentic voice and actually connecting with your audience.
