SoftgirlXCEO  ·  2027

The All‑Access
Events Pass.

Eight live two-day VIP weekends per year. Brand strategy. AI strategy. Brand photos every quarter. The most intimate business experience we have ever created.

8 events per year · Every 6 weeks · 2 weekends per quarter

All‑Access Events Pass See Pricing & Enroll
Events Pass + Mastermind See Pricing & Enroll

Enrollment opens January 2027  ·  Limited seats

The thing nobody tells you

The gap between where you are and where you want to be is not a knowledge gap. It is a proximity gap.

You know what you need to do. You have taken the courses. You have listened to the podcasts. You have bought the strategy. And if you are being honest with yourself, the thing that has actually moved the needle every single time was when you got in a room with the right people.

I built $6 million in revenue and I can tell you with complete certainty that my biggest leaps did not come from another funnel or another content strategy. They came from the rooms I chose to walk into. The conversations I had in the margins. The women I let myself be challenged by and accountable to.

What takes six months behind your laptop happens in a single weekend in the right room.

So for 2027, we are creating something unprecedented. Eight weekends per year, every six weeks, two per quarter. Brand strategy and social media marketing with me for a full day. AI strategy for your business with Sarah for a full day. A mini brand shoot with Melissa G once per quarter so you are never sitting on outdated content again. All of it. All year long. This is the All‑Access Events Pass.

What's inside

Two full days.
Eight times a year.

Day One  ·  Every Event

Brand Strategy & Social Media Marketing

A full day with me. We are going deep on your personal brand, your content strategy, your messaging, your offer positioning, and the visual identity that makes people stop scrolling. This is not a lecture. This is a working day. You leave with a real plan and content ready to execute the moment you land home.

Day Two  ·  Every Event

AI Strategy for Business

A full day with Sarah. She will show you how to train AI to speak in your brand voice, generate content that actually sounds like you, build systems that run without you, and collapse the time it takes to do work that used to eat your entire week. This is how you buy your life back without sacrificing growth.

📷

Mini Brand Shoot with Melissa G  ·  Once Per Quarter

Four times a year, Melissa G joins us for a mini brand shoot. Vogue-level photography. The photographer I trust with every single one of my own branding shoots. One outfit, a full session with her, and 10 finished images you can use immediately. Because your content should look like the business you are building. Not the one you were building two years ago.

The rhythm

Eight events. Four quarters. One year of momentum.

Every six weeks you are back in the room. Every quarter you have fresh brand content. The compound effect of this kind of consistency is something you cannot replicate alone.

Q1  ·  Jan & Feb

Events 1 & 2

Start the year with momentum and clarity. Q1 brand shoot included.

Q2  ·  Apr & May

Events 3 & 4

Build on the foundation. Refine. Grow. Q2 brand shoot included.

Q3  ·  Jul & Aug

Events 5 & 6

Mid-year audit and acceleration. Q3 brand shoot included.

Q4  ·  Oct & Nov

Events 7 & 8

Close the year strong. Plan 2028. Q4 brand shoot included.

Who you're getting

Three women at the top of their lanes.

This is not a speaker lineup of people you have never met. This is a year with the same three women, eight times, who will know your business, your brand, and your goals the way a business partner would.

@softgirlxceo Xtina Personal Branding & Brand Strategy

I styled over 75 A-list celebrities before I built a $6 million personal brand from scratch. I moved to a town where nobody knew me, I had zero clients, and I figured it out through proximity, consistency, and showing up as the main character. I built the Content Dreams House as a place where women could come to do the same thing.

In a day with me, we touch your brand positioning, your visual identity, your content pillars, your messaging, your offer structure, and how to build a social media presence that actually converts. I have 100 skills in this business and I bring all of them into the room with you.

Clients in our world have had their first $10K month, their first $20K month, gone from $0 to six figures, scaled past $250K, and one client generated $700,000 in six months after joining our community. This is what proximity does.

@shebuildswithsarah Sarah Christine AI Strategy for Business

Sarah hit six figures in 11 months. She is running consistent $20K months with under 800 followers. She does this by working less than anyone would expect, being deeply present with her daughters, and using AI the way most people do not know it can be used.

She does not teach AI as a productivity hack. She teaches it as leverage. She will show you how to train your AI to speak in your exact brand voice, build content systems that run without your constant attention, handle email drafts in your tone, and free up the hours you have been pouring into tasks that do not actually require you.

Clients who learn AI with Sarah in the room have made thousands of dollars on the same day. One client who had never opened AI before walked out of a single session fully booked out at raised prices within weeks.

@melissagphotography Melissa G Brand Photography

Melissa has shot for Vogue. She has worked with seven and eight figure brands whose photographers they kept on the quiet. She is the only photographer I trust with my own brand. When I tell you 30 high-impact images can create a million dollar brand, I am talking about her work.

She does not just take photographs. She captures the version of you that your audience needs to see. The one that matches the business you are actually building. You will leave every quarterly shoot with 10 finished images and enough raw content to carry you for months.

Real women. Real results.

This is what happens when you
get in the room.

These are not curated wins. This is what the work actually produces.

First $10K month
“I had my first $10K month. I still can’t believe I’m typing that.”
Booked out from a single post
“We raised my pricing in the room, used the posting strategy Xtina gave me, and I booked myself out with a single post.”
$35K raise + $100K signing bonus
“A $35K raise and a $100K signing bonus. I literally took my seat at the leadership table.”
Six figures in 11 months
“I went from being laid off on maternity leave to $22K months in nine months and crossing six figures shortly after. Without burnout. With a small audience. I would not be here without this room.”
Best investment ever
“The value I’ve received is unlike anything else. I’ve been in other spaces where I felt like I made a mistake investing. This is nothing like that. This is the real thing.”
The upgrade

Add the Mastermind.
Add the infrastructure.

The events give you the strategy and the energy. The Mastermind gives you the daily support, the accountability, and the access that makes the strategy actually stick. This is for the woman who wants it all.

  • Marco Polo access with Xtina and Sarah, Monday through Friday. You have a question, you ask it. You want eyes on something, you send it. This is the level of access our top clients say changes everything.
  • One VIP call per month with Xtina. Deep dive brand strategy, personal branding, content, offer positioning, launch planning. One hour with you specifically.
  • One VIP call per month with Sarah. AI systems, brand voice training, content automation, business strategy. Sarah sees what you cannot see about your own leverage points.
  • Full access to Xtina’s training library. 70 plus hours of brand building, personal branding, launch strategy, content creation, and social media marketing. Everything she knows, in one place, on demand.
  • Full access to Sarah’s training library. Every AI training, system, and framework Sarah has built. So when you are not on a call together, you are still learning at the pace she has built.
  • Community of women building at your level. The mastermind is not a Facebook group. It is a room of actual runners. The women in this space are building real things. They hold you to the standard you said you wanted.
Choose your level

Two ways to come in.

Both include all eight events, both days, every quarter brand shoot. The question is how much support you want between events.

Events Pass

All‑Access Events Pass

$25,000

pay in full  ·  all 8 events all year

or $2,222/month for 12 months

  • All 8 two-day VIP weekends
  • Day 1: Full day brand strategy with Xtina
  • Day 2: Full day AI strategy with Sarah
  • Mini brand shoot with Melissa G quarterly (4x per year)
  • 10 finished images per shoot
  • In-person access to Xtina, Sarah, and Melissa G all year
I Want In โ€” $25,000

or $2,222/month for 12 months

Most Complete

Events Pass + Mastermind

$33,000

pay in full  ·  all 8 events + daily support

or $2,888/month for 12 months

  • Everything in the Events Pass
  • Marco Polo access Mon-Fri with Xtina and Sarah
  • 1 VIP call per month with Xtina (12 calls)
  • 1 VIP call per month with Sarah (12 calls)
  • Full access to Xtina’s complete training library
  • Full access to Sarah’s complete training library
  • Mastermind community of women building at your level
I Want In โ€” $33,000

or $2,888/month for 12 months

Payment Terms: This is a strict 12-month commitment without the possibility of cancellation. If you choose to leave the all-access pass and/or mastermind early, all outstanding payments are still due. All payments are non-refundable and non-transferable. The Intellectual Property bundled here is for the use of the buyer exclusively. View Full Terms & Conditions

Is this for you?

This is for you if.

  • โœ“ You are done doing this alone and you want to be in the room with women who are actually building something real
  • โœ“ You know what you need to do and you need the proximity, the accountability, and the eyes on your business to actually do it
  • โœ“ You are ready to stop looking like the business you had two years ago and start looking like the one you are building right now
  • โœ“ You want AI working for your business, not just doing what Google used to do
  • โœ“ You have hit some milestones but you know the next level requires a different room and a different standard
  • โœ“ You believe in showing up and doing the actual work, not just collecting strategies you never implement
  • โœ“ You want to get more done in four days than you have gotten done in six months

The room you have been
looking for.

Eight events. Four brand shoots. A year of momentum. The women who made the biggest leaps in our world did not do it with a different strategy. They did it by getting in the room and refusing to leave until it worked. This is the room. And it is yours if you want it.

Events Pass  ·  All year I Want In โ€” $25,000

or $2,222/month for 12 months

Events Pass + Mastermind Events + Mastermind โ€” $33,000

or $2,888/month for 12 months

Enrollment opens January 2027  ·  Limited seats available